Can AR really help customers make informed purchase decisions?

As the QuickView™ Augmented Reality (AR) sales and marketing system is becoming increasingly popular in the flooring retail industry, providing customers with an immersive shopping experience that helps them make informed purchase decisions. Here’s how AR technology can help customers make informed decisions when buying flooring.

5 ways that Augmented Reality (AR) helps customers

1. Visualisation

The QuickView™ AR sales and marketing system enables customers to visualise flooring options in real-time, right in their own homes. Using their smartphone or tablet, customers can overlay different flooring options on top of their existing floors, allowing them to see how the new flooring would look in their space. They can experiment with various colours, patterns and textures to find the perfect flooring that meets their needs.

2. Personalisation

The QuickView™ AR sales and marketing system allows customers to personalise their shopping experience by inputting room dimensions and visualising different flooring options that will look good in their space. This level of personalisation provides customers with a more tailored shopping experience, helping them make more informed purchase decisions.

3. Product Information

The QuickView™ AR sales and marketing system also provides customers with detailed product information, when manufacturers and retailers enter in rich information about products – customers benefit by having all the information at their fingertips. When customers use AR to visualise flooring options in their homes, they can access detailed product specifications, including materials used, durability, and maintenance requirements. This information helps customers make informed decisions based on their needs and preferences.

4. Comparison Shopping

The QuickView™ AR sales and marketing system makes it easy for customers to compare different flooring options side by side. Customers can view different flooring options in their home and compare them based on factors such as colour, pattern, and price. This allows customers to make informed decisions about the flooring option that best suits their needs.

5. Reduced Risk of Error

The QuickView™ AR sales and marketing system and its AR channels also reduces the risk of error when making flooring purchase decisions. When customers can visualise different flooring options in their homes, they are less likely to make a mistake when selecting a flooring option. They are also less likely to purchase a flooring option that doesn’t meet their expectations, which reduces the risk of returns and saves time and money for both the customer and the retailer.