The basic answer is, Yes. AR (Augmented Reality) is better than 2D still room visualisation because it provides a more immersive and interactive experience for customers.
Here are 4 reasons why adding augmented reality product visualisation to your customer engagement strategy is a good idea:
1. Realism
AR allows customers to place virtual objects in the real-world environment, making them look like they are actually there. This creates a more realistic and immersive experience compared to 2D still room visualisation, which only shows a static image of the room.
2. Interaction
AR allows customers to interact with virtual objects in real-time, enabling them to move and manipulate objects as if they were physical objects. In contrast, 2D still room visualisation is a passive experience where customers can only view the room from a single perspective.
3. Accuracy
AR can provide more accurate representations of the room and objects within it, as it can use sensors and cameras to detect the real-world environment and adjust the virtual objects accordingly. 2D still room visualisation, on the other hand, may not accurately represent the room due to the limitations of the static image.
4. Personalisation
AR allows customers to customise the virtual objects to their preferences, making it possible to experiment with different layouts and designs of the room before committing to any changes. 2D still room visualisation does not provide this level of personalisation, limiting customers to viewing only a single image.
Overview
QuickView™ AR provides a more interactive, immersive, and accurate experience for customers than 2D still room visualisation. It can help customers make more informed decisions when considering products for the design or decoration of a room, by giving them a better sense of how different elements will look and function in the real-world environment.