Innovative team

We enjoy creating and capturing experiences for people to enjoy

We are leaders in building immersive experiences. 

Innovative team

We enjoy creating and capturing experiences for people to enjoy

We are leaders in building immersive experiences. 

Our team

We are a Christchurch, New Zealand based company specialising in the delivery of augmented reality (AR/VR) solutions for the home finishing industry – our solutions include immersive experiences for customers to engage and refine their product selections.

Our team is passionate about the solutions that we build for our customers and our expertise has a strong R&D foundation, leaders in AR/VR and 360º experiences technologies for web and mobile channels. 

Mike Coker, Actuality AR/VR/360

Mike Coker

COO

Isaac Parsons

XR Developer

Mark Bragg

Mark Bragg

Co-Founder

Adam Reece

Adam Reece

Co-Founder

Our Expertise

 

  • Customer experience
  • User experience
  • User Interface and system design
  • Sales and marketing systems
  • Retailing and sales systems
  • eCommerce and content management
  • Sales training and product education
  • Importing and product management
  • Software development
  • Mobile app development
  • 3D product rendering
  • Motion graphics and Video production
  • Augmented Reality (AR)
  • 360° panoramas (VR)
  • Architectural and product visualisation
  • Game design and development

How we got started

 

Actuality, co-founders Mark Bragg and Adam Reece have been in the Ceramic Tile Industry for over 25 years. They became increasingly frustrated as the technical side of the tile industry outstripped the sales and marketing solutions. Tiles were getting bigger and bigger and therefore becoming harder and harder to display and share with customers.

Building larger and larger ‘bricks and mortar’ showroom was not an economic way to deal with the issue. The problem became even worse for the customer, who was expected to ‘imagine’ what their new floor might look like.

They teamed up with an industry leader in the mixed reality and Artificial Intelligence (AI) world and together they set about finding a solution with tech wizardry, combined with Adam and Mark’s industry knowledge, along with support from The New Zealand government’s Callaghan Innovation programme, and QuickViewAR was born.

QuickViewAR addresses all of their problems and, as it turns out, more.